Metro

This is my work so far for the Metro D&AD brief. The direction I took was a humorous message that pokes fun at the stereotypical view of the countryside, which is what Metro's target audience probably believe. I think the mix of farm imagery and the Metro logo provides an unusual contrast and hopefully this will contrast with the urban environment the posters are planned for. 
The farmer portrait above is by Dan Colcer http://www.dancolcer.ro/.